My work focused on crafting impactful social media and advertising creatives that translated this bold energy into a consistent visual language. From campaign graphics and ad sets to lifestyle visuals and product-focused assets, I designed content that captured the brand’s edgy, fashion-forward personality while resonating with a streetwear-savvy audience. By combining dynamic typography, high-contrast visuals, and bold compositions, the creatives mirrored the raw energy of streetwear culture while keeping products at the forefront—ultimately sparking engagement, reinforcing the brand’s premium positioning, and ensuring What The Flex stood out in India’s competitive streetwear landscape.